A workshop with Erik Fabian of Moleskine
Travel startups have is too easy. What customer wouldn't want to get to know the story of a hot startup who just wants to help everyone explore the world? So why does it feel so hard to crystallize your story and get noticed? Erik Fabian, founder of Upright Brand, will share the two questions that every startup must answer to define their brand story. He will illustrate the process with some behind-the-scene insights about how the Moleskine brand was created -- including how the seeds of the Moleskine brand were discovered in a book about traveling the world.
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About Upright Brand
Upright Brand is a consultancy that helps entrepreneurs grow their businesses in an age of off-the-shelf ventures. Erik built the brand, communication, and event teams at Moleskine America and Greenhouse Software. He has created projects with brands like (RED), the French Embassy of NY, YouTube star Michelle Phan, the largest Instagram street-art gallery Instagrafite, and Kehinde Willey, the artist who just painted President Obama's portrait for the Smithsonian.