Good brands fulfill their promises. Great brands fulfill their promises and then provide that little something extra that converts a satisfied customer into an evangelist. Whether you are just starting your company or are looking to grow your already-solid business, building in easy delight points into your brand experience (BX) can boost your conversion rate, win referrals, and increase loyalty among existing customers.
In this interactive workshop, we'll be discussing how to approach BX with plenty of time for you and your team to discuss your BX and ask questions about what to think about when adding delight points.
Joe Goldman is a branding guy with a mustache who lives in NYC.
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About Goldman Insights
We're a team of research-obsessed viral marketing gurus with a passion for bringing brands the attention they deserve.